How to Compose a Press Release

It is a commonly asked question when, as a PR novice or a wannabe type in your early 20s you land your first freelance assignment where they tell you to immediately (sic!) produce a stylish piece of writing, known otherwise as a press release. Once you get the hang of things, you should be churning out those pieces with a head-spinning speed. That is unless you are so fed up with the task you hire another lowly being to produce that for you. You get it? It is rather simple, but like with anything, writing in particular, you need to be extra careful with the language register, and, most notably, punctuation. Typos would be relentlessly tracked down and considered as a total blow to the company’s reliability, even though, they could be easily explained as the human error. Not when it comes to credibility and the slogans any company would stand by. In the era when so many people publish everything online, the need for standards has become even more acute. Now, onto the task itself.

The Basics

What is a press release anyway?

As probably you guessed by now, it is about sending reliable information to any newspaper or print media reporters or journalists about upcoming events, introduction of new products on the market and anything with a bang!!! that would help promote your company as long as that bang is sufficient enough to generate enough interest.

Do It Well

You better do the job as well as possible, using succinct language that should do for any journalist to do away with an extra work. Who knows, maybe you do stand a chance with your sample?

You need to include your contact information if you are the person submitting the piece unless you have someone in charge of the company’s PR and you are just a rookie doing the dirty job.

In fact, what a press release is like any other article, just the content focuses on the company you are working for, releasing those bits of juicy information through the channel. If you recall that the papers receive tons of that, you had better prepare to do some research and deliver the best liners ever, unless you are sorry for yourself that you should have found work as a copywriter. But do not despair, time flies, experience accrues just like your debt and after several attempts you should be more than welcome to produce the impeccably written, positive messages of why life feels so good when your company rewards you with a golden watch. That is actually the message for this month and the competition for the less seriously minded. Happy writing!